Privacy Policy

Etana Editions Oy's Privacy Statement


The keeper of the customer register is Etana Editions Oy, business ID 2607938-6, postal address Kapteeninkatu 1 C, 00140 Helsinki. For matters concerning the customer register, you can contact us by email:

Basis and purpose of personal data processing

We collect, store and process personal data to implement our services in accordance with the EU Data Protection Regulation (GDPR) and Finnish laws. When processing personal data, we follow good and careful data processing practices.

The grounds for processing personal data defined in the Data Protection Regulation are, for example, the data subject's consent, a legitimate interest, such as customership or membership, an agreement between the data subject and the controller, a legal obligation and a vital or general interest. In practice, this means that we process your personal data only with your consent.

Your personal data may be processed for the following purposes:

  • to identify you as a customer and to serve you in the best possible way
  • to carry out the procedures related to the purchase transaction, such as payment and sending the products
  • to develop customer service, customer relations and our business
  • in order to be able to analyze and compile statistics on our customers
  • to collect and process customer feedback and information related to customer satisfaction
  • to target services, communication and marketing and to manage transaction, contact and campaign history
  • to implement and monitor communication, marketing and sales
  • to carry out opinion and market research
  • to prevent and resolve abuses and problem situations

In the ways permitted by the EU data protection regulation and national legislation, we can outsource the processing of personal data to external service providers.

Data content of the register

Etana Editions Oy's customer register may contain the following personal data:

  • first and last name and/or the name of the organization you represent, address information, email address, phone number and other contact information
  • the prohibitions, restrictions, consents and other choices you make regarding the use of the service
  • information you provide, generate or link about yourself or the organization you represent
  • necessary information related to the use of identification and authentication services
  • the start and end time of your customer service
  • information about customer service events
  • information about the payment service you use, including payment information
  • information collected from the use of our website, such as IP address or cookie information
  • sales, marketing and communication implementation data related to you
  • content you produce yourself, such as customer feedback
  • information related to data processing, such as recording date and data source
  • any other information collected and stored with your consent

Personal data storage and storage period

Personal data is stored in the customer register for the duration of the customership and for two years after termination of the customership. After this, information gathered from customer cooperation can only be used for scientific or statistical purposes, without connection to personal data.

Data sources of personal data

Personal data is collected from you in connection with the use of websites, online store customer service, registration as an online store customer account holder, registration as a newsletter subscriber and the implementation of marketing communications. We also collect information when you participate in product and service development, research or surveys.

Information is also obtained using cookies or other similar technologies on our website. Cookies are used to collect the following information: visitor's IP address, time of visit, pages browsed and page viewing times, visitor's browser. As a user of our website, you have the option to prevent the use of cookies at any time by changing the settings of your web browser: you can turn off cookie functions and delete already saved cookies. Blocking the use of cookies may affect the functionality of our website.

Transfer and transfer of personal data outside the EU or EEA

We do not hand over personal data to third parties, with the exception of those entities that act on behalf of Etana Editions Oy or participate in the implementation of our products and services.

Information is disclosed to the authorities in cases required by law, such as e.g. to investigate and prevent abuses.

If necessary, data can be transferred or disclosed outside the European Union or the European Economic Area in ways permitted by the EU data protection regulation and national legislation.

Etana Editions Oy has the right to transfer personal data to a third party in connection with a business acquisition, merger or other business arrangement.

Principles of registry protection

Personal information is kept confidential. Systems containing personal data are used only by those persons who have the right to process personal data for their work. Registers containing personal data are protected with passwords, firewalls and other technical security measures. 


Etana Editions Oy can also carry out profiling as part of the processing of personal data stored in our customer register. The purpose of profiling is to enable better targeting of communication, marketing, sales and customer service.

Rights of the registrant

As a registered user, you have the right to check what information about you has been stored in our customer register and to correct incorrect information about you. Inspection and correction requests are sent in writing to Etana Editions Oy's e-mail address You will receive a reply from us after we have verified your identity.

You have the right to prohibit Etana Editions Oy from processing information about you and using it for direct marketing by notifying the prohibition in writing by e-mail. In this case, however, we will keep the information about the marketing ban in our register.

You have the right to request the deletion of your data from Etana Editions Oy's customer register by requesting it in writing by e-mail.

You have the right to receive the personal data you have provided to Etana Editions Oy, which we process with your consent, and transfer them to another data controller.

You have the right to demand that Etana Editions Oy limit the processing of your personal data. You also have the right to deny profiling. In either case, you should send your request to us in writing by email.

You have the right to file a complaint with the supervisory authority about the way in which Etana Editions Oy processes your personal data. The complaint is made directly to the data protection commissioner. See detailed instructions at .

Changing the privacy statement

Etana Editions Oy reserves the right to change this privacy statement. The changes may be based on the development of our business or changes in legislation. We recommend that you familiarize yourself with the content of our privacy statement regularly.